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THINK PINK! is a global, independent platform founded in 2007 in Vienna by Viviane Shklarek. Our aim is to increase breast awareness among young people, without neglecting the joy of life!

Too many are scared of the topic and hence neglecting any sort of preventive measures altogether. 

THINK PINK! wants to emphasize breast awareness in an informal manner.

Breast awareness does not have to be complex, but can be as simple as getting to know your family history, identifying any abnormalities on your breasts and have a transparent conversation about it with your doctor.*

All of this might help to catch anything that comes along earlier than you would have without doing anything, and thus increase the chances of healing.

Even though the matter is a serious one, we don't see ourselves as an affair of grief, but rather the opposite, namely an appeal to enjoy life to the fullest!

Hence our mission statement:


„Be breast aware – live every moment!" 

*If you had more than two cases of breast cancer in your family and / or are above 40, it is advisable to do regular mammograms. Please speak to your doctor who will provide you with details, respectively refer you.

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